• 2000 TV

    Cable TV Users pay for content but still have to watch commercials
    (subscription + ad supported)
  • 2005 You Tube

    Youtube, Social Media, UGC User gets content free
    (100% ad supported)
  • 2007 NetFlix

    Netflix Streaming Users pay for ad‑free content
    (100% subscription supported)
  • 2015 DoGood Media

    DoGood Media Content + Advertising through video loyalty
    (Everyone Wins)
Consumers prefer video loyalty programs to all other forms of video advertising

WPP - Kantar MillwardBrown

Traditional Publishers Struggle in a Complex Digital Ecosystem​

Publishers are facing the perfect storm of:​

Higher content costs​

Increased competition for engaged eyeballs​

Increasing risk of IVT and the chargebacks / loss of revenue it causes​

DIGITAL ECOSYSTEMS

GOLDEN STANDARD ECOSYSTEM

DOGOOD MEDIA ECOSYSTEMS