• 2000 TV

    Cable TV Users pay for content but still have to watch commercials
    (subscription + ad supported)

  • 2005 You Tube

    Youtube, Social Media, UGC User gets content free
    (100% ad supported)

  • 2007 NetFlix

    Netflix Streaming Users pay for ad‑free content
    (100% subscription supported)

  • 2015 DoGood Media

    DoGood Media Content + Advertising through video loyalty
    (Everyone Wins)
Consumers prefer video loyalty programs to all other forms of video advertising

WPP - Kantar MillwardBrown

Traditional Publishers Struggle in a Complex Digital Ecosystem​

Publishers are facing the perfect storm of:​

Higher content costs​

Increased competition for engaged eyeballs​

Increasing risk of IVT and the chargebacks / loss of revenue it causes​

DIGITAL ECOSYSTEMS

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GOLDEN STANDARD ECOSYSTEM

schema2-b

DOGOOD MEDIA ECOSYSTEMS

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